Conducting a survey is more than calling people to get responses to a questionnaire. How the surveys are structured, how the individual questions are worded, and how the data is analyzed are critically important.
Designing surveys that elicit valuable, insightful information is one of our specialties. Our surveys discover not only which issues are important, but allow our clients to frame the message and create targeted advertising and communications.
Whether your target audience is voters, consumers, or the general public our surveys provide you with the information to understand and effectively communicate your message.
Our surveys are unique. Anyone can write a survey. We design surveys that provide you results. We don’t just ask for “yes” or “no” answers. We don’t ask the simple questions and we’re not looking for the easy, simple answers.
- We are experts at designing surveys that ensure accuracy, relevance and power.
- We use several data collection techniques including telephone and the internet.
- We translate our rigorous methodology into workable and meaningful strategies.
Our reputation has been built largely on developing customized research that allows you to communicate with your target audience in a meaningful and effective way. We don’t dump numbers in your lap; we explain them in a way that makes sense and produces actionable results.
Telephone surveys are still one of the best ways to obtain information that can be generalized to the target audience you are try to reach and understand. No other method provides reliable data with proven statistical confidence levels and margin of error.
How Surveys are Conducted
Craciun Research utilizes Computer Assisted Telephone Interviewing (CATI) technology and workstations.
Our systems incorporate state-of-the-art software that efficiently manages the outgoing or incoming telephone numbers of respondents. Ensuring we’re talking to the right people in the right location at the time that is best for them.
CATI technology prompts the researcher to ask the correct questions based upon built-in skip and rotation patterns written especially for your study. Eliminating the need to ask everyone the same series of questions, which can aggravate the respondent and cost you time and money.
Craciun Research can provide the collected data in any format required. In addition, collected data (or your existing database) can be integrated, standardized, augmented and verified, to cleanse and model information for superior business intelligence.
We will also store all collected data for future use, facilitating trend analysis and comparisons at any level. Your data is secure on our protected servers, which utilize redundant (RAID) technology and is backed up 7 days a week, 365 days a year.