Craciun Research leverages the latest online technologies and traditional customer and consumer research methods to provide you with actionable insights and solutions for your business.
By using qualitative research, Craciun Research is able to provide insights into a customer’s behaviors and motivations towards your company or branding. By using quantitative research, we are able to provide you with measurable statistics. A mix of old school and new school, offline and online, qualitative and quantitative market research.
Find out about your competitors with Craciun’s Benchmark Studies. As part of our Full Service Market Research offer, we identify, understand, and adapt successful business practices and processes used by other companies to measure specific performance gaps between you and your competitors. By looking at your top competitors, we can provide you with the tools you’ll need to create greater brand awareness and Increase market share.
Brand Research is essential to assist with the creation, development and management of your brand. It can help your company determine strategy, and also bring to light specific details that can be used to improve your marketing plan. Brand Research can also determine consumers’ awareness and reactions to your products or services, and with this information your company can better position yourselves in the marketplace.
When your company is thinking about making important, strategic decisions, a such as a change in location, expansion, or an introduction of new products or services, Feasibility Testing is a must. This process will determine whether or not your plan of action is achievable and will fulfill the objectives, if it makes sense financially, and much more. So you see, Feasibility Testing is extremely important before jumping head-first into your new plan. Craciun Research has the skills to provide your company with the information it needs to make critical decisions prior to execution and achieving a better ROI for your company or organization.
Discovering your position in the marketplace and how you are defined by your target market is essential to your success. Craciun Research utilizes its carefully crafted research tactics and scientific methods of marketing research to determine where your company or brand currently stands, and also how to position against your competitors to achieve results.
If you’re looking to collect qualitative feedback and gain understanding in which areas of your website consumers enjoy and understand and which need require modifications — Usability Testing is the solution. Having Craciun aid you in conducting this research will help you pinpoint areas that need improvement, identify whether or not the users needs are being addressed, and help save development time down the road by uncovering glitches early on. Usability Testing is extremely beneficial when developing any Intranet, Extranet, widget, social media tool, mobile device or proprietary software solution.
High Quality Recruiting
The key to success in any Market Research study is the quality of it’s respondents. At Craciun, we know that finding the perfect participants is a difficult, but necessary, step. With our Recruiting process, we’ve developed an extremely successful way of finding eligible respondents and making sure that the information they provide us is true, and applicable to your research projects. That’s why all of our screenings are conducted by telephone to evaluate respondent articulation and likelihood of effective participation. We utilize a quality control process after the initial respondent screening to further determine their selection and qualification. This includes, supervisor review, quota control database edits, roster entries, validations and confirmations.
We also believe in the power of re-screening. Craciun ensures that each participant is perfect by conducting a Respondent Confirmation process, with a detailed confirmation and re-screening to ensure high show rates.
We’re dedicated to finding the perfect respondents for any study, so your results are real, valuable and actionable.