Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

For most companies “web usage” involves many activities - email marketing, websites, landing pages, affiliate marketing, blogs and the ever expanding social media.  All of these channels offer opportunities for companies, but how do you know which ones are right for your company?  And if you are already executing an internet marketing strategy, are you measuring to find out which channels are the most effective?

At Craciun, we’ve been helping business leaders establish and execute on research and analytics strategies for over 20 years. Our clients transform their analytics investment into better customer retention, increased revenue and targeted, relevant marketing and advertising to attract more customers. 

As companies realize the long-term value of the Internet and mobile web the fundamental need to measure their digital efforts becomes mission critical. While it is very easy to say “we should measure”, most companies don’t realize the potential of analytics and are unsure sure how to integrate analytics into their marketing strategy. That’s where we can help.

Each internet marketing channel presents unique challenges and tools to measure performance.  The goal is to utilize the tools available to derive insights about what and how your customers and potential customers are reacting to your internet marketing.

Some of the analytics tools are free, such as Google Analytics and can be put to work for you immediately.  Other analytics software like Omniture requires a purchase, but they also include more integration, better reporting and customization. Whatever your needs, we can help assemble a personalized dashboard that provides data on all of your internet marketing efforts.

Contact us today to find out how you can take advantage of web analytics and increase your ROI.