Qualitative Consumer Insights

At Craciun we have a strong desire to help clients succeed.  We’re motivated to identify and develop, consumer ideas and turn them into new products or services, brand strategies, and marketing messages.  Our qualitative work, in particular our focus group research is what separates us from our competitors.

Qualitative research helps you answer the “Why?” part of the question that you just can’t get from a survey.  It provides an in-depth analysis of the issue and allows us to go beyond the surface and understand the thought process and how people make decisions.

Focus Group research is engaging and provides immediate feedback that can be translated into advertising and public relations strategy and message.  Our goal is to help you understand the difficult questions.  Did the work identify new ideas in which companies can develop new persuasive messaging? Did it identify strengths in your brand to capitalize on, and weaknesses to strengthen? 

We don’t stop until we have illuminated answers to the important questions, your questions.

We offer a wide array of qualitative research solutions:

Focus Groups Stakeholder or Key Player one-on-one interviews User-Centered Design and Website Usability Jury Consultation Program Evaluation