Brand Management

Effective brand management takes information. Not just about sales, revenue and profit, but also about how the marketplace perceives your brand through brand research.

Effective brand management takes information. Not just about sales, revenue and profit, but also about how the marketplace perceives your brand through brand research.

Branding research will tell you what your brands strengths and weaknesses are.

  • How does your brand compare to the competition?
  • How well does the target segment like and identify with your brand?
  • What alternatives does the target segment see to selecting your brand?
  • What are your customers saying about your brand?


Often, as marketers we have plenty of the financial and sales performance information and very little of the information that comes from the marketplace.  And it is often this more subjective perspective that brings to light the real opportunities for our brands.



Client Testimonials


When Rio Tinto Kennecott decided to conduct public opinion research and strategic planning in Alaska, as part of our due diligence we interviewed and met with several agencies.

Based upon experience and those meetings with the principals we selected Craciun Research for a five year contract.

Louie Cononelos

Chief Adviser Government & Corporate Relations
United States and South America

Craciun Research Newsletter


Sign up to our quarterly newsletter full of the latest from Craciun Research and SEO.

Designed for marketers and decision makers who need to stay ahead of marketing trends, Craciun Research Market News is a FREE e-mail newsletter.

It delivers hard-to-find news on creative marketing campaigns, market research and trends, and best practices.

* indicates required