Baseline and Tracking Studies

Sometimes referred to as a longitudinal survey, horizontal survey or a survey tracker, a tracking survey is specifically conducted to track performance on key measures over time.

Tracking surveys can be used to evaluate product performance, measure the success of advertising and understand voter attitudes and behavior. With 20 years of baseline and tracking experience, Craciun Research is fully experienced with all types of tracking survey design and can help you create and execute high-quality tracking surveys optimized for performance improvement.

Of all types of market research, tracking surveys have perhaps benefited the most from recent technological developments. Advancements in reporting technology provide the ability to get more high-quality information in the hand of key influencers faster than formerly possible, which translates into quicker and more accurate decision making.

In addition to our survey or quantitative work, we also engage in qualitative, consumer-based research to understand the evolving habits, decision-making processes, and interests of the consumer.  Our tracking projects are never simply a gauge on the marketplace today—they are always focused on the future. 

We find the areas of opportunities and potential new markets for our clients to grow in this evolving marketplace.  We can tell you not only what your situation is today, but where it can – and should be – in the long-term.

Craciun Research has designed and trademarked industry tracking studies for the financial services, healthcare and telecom industries.  Contact us to request your copy of the latest tracking study for your industry or learn more about how we can help with your baseline or tracking survey needs.