Advertising and Public Relations

The latest research shows that we encounter 5000 pieces of information every day.  Which ones get our attention? Which ones make an impact? And which ones actually get read or viewed?

You can develop the most creative, clever or passionate advertisement – but if it’s not delivering the right messages, or targeting the right audience, you’re throwing money down the drain. 

Television ads have five seconds to make an impression and fifteen to thirty seconds to make that impression memorable.  If it’s an online ad you have even less time.
The average person makes a decision about a web page or content in just 4 seconds. Because every second counts, we can show you how to maximize impact. 

The first step is an assessment of your current messaging and communications. Are you communicating the most effective message? Are you highlighting the benefits your customers care about most?

Advertising effectiveness studies are best when they incorporate mixed methodologies.  Surveys to determine brand awareness and attributes and focus groups to go in-depth, gaining unique insight into the audience thought process.

We identify the specific words, phrases and images that resonate and are most effective in communicating your message.  With print and interactive media, we qualitatively and quantitatively test the campaign in surveys.

In the end, we provide a plan for success not only for the current campaign and information that will guide future marketing initiatives as well.