Wednesday, September 29 2010

New Statewide Polling results available in US Senate Race

CRACIUN RESEARCH POLL ON ALASKA US SENATE RACE
Historic race proves difficult for Tea Party Candidate Joe Miller. One week after Lisa Murkowski’s announcement to run as a write-in candidate, she pulls ahead in the race for US Senate.  The GOP Alaska Senator Lisa Murkowski, is trying to keep her seat in the Senate with a write-in campaign, she leads the field with 41% of voters choosing her over Republican nominee Joe Miller, 30%, and Democrat Scott McAdams at 19%.

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Written by Amy Young

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Tuesday, August 17 2010

New Research on How B2B Companies are Using Content Marketing

In a recent survey conducted by MarketingProfs and Junta 42, the results shows a significant number of B2B companies using content marketing as a means to increase sales leads and impact their bottom line.

Social media is used by 79%, articles (78%), in-person events (62%), and e-newsletters (61%). For B2B’s the social media platforms used most are Twitter (55%), Facebook (54%), and LinkedIn (51%).

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Written by Amy Young

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Friday, June 18 2010

More Alaskans are Getting Their News Online

In a 2007 survey conducted by Craciun Research, respondents were asked “What is your primary source of news and information?”  At the time only 36% of Alaskans said their primary source of information was the internet. 

That number has risen sharply in 2010.  Now, 60% of Alaskans say their primary source of news and information comes from the internet.  That number is even higher (65%) among those living in the urban centers of Alaska.

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Written by Amy Young

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Friday, March 12 2010

Reputation Management

Businesses who think social media is a passing fad and doesn’t represent your customer base will probably be forced into early retirement.  New research from Forrester reveals how wide and pervasive the adoption of social media is among all age groups.

As one would expect, the highest usage of social media belongs to those under 35 years old with 90% participation, but over two-thirds of those 55 and older are consuming social media as well. Overall, more than 80% of all Americans now create, join or participate in some form of social media.

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Written by Amy Young

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Monday, February 08 2010

Online Behavioral Targeting

I’m a woman and I’m big fan of professional football, especially my team the Minnesota Vikings.  Yet, if you ever watch the ads on a Sunday afternoon, you would think the advertisers didn’t know I existed.  I don’t drive a truck, prefer wine over beer and I don’t take Viagra.

Traditional media and mass advertising create and place ads on television based on the largest demographic profile of the target audience.  So if you don’t fit that profile you probably won’t be represented in those ads and they miss the opportunity to sell you anything.  Which after all is their goal, right?

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Written by Amy Young

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