New Research on How B2B Companies are Using Content Marketing

In a recent survey conducted by MarketingProfs and Junta 42, the results shows a significant number of B2B companies using content marketing as a means to increase sales leads and impact their bottom line.  “Nine out of 10 B2B marketers surveyed said they are using content marketing to grow their businesses”.  (MarketingProfs, 2010)

Social media is used by 79%, articles (78%), in-person events (62%), and e-newsletters (61%). For B2B’s the social media platforms used most are Twitter (55%), Facebook (54%), and LinkedIn (51%).

About half (51%) of the companies surveyed say they use blogs and about one-third (38%) have integrated video into their internet marketing mix.  Interestingly mobile is only used by about 1 in 10 companies despite all the hype this year regarding mobile technology.

Is content marketing working?  Many companies aren’t quite sure, because they aren’t actually measuring the effectiveness of their campaigns.  Among the 79% of B2B’s using social media, only 25% report that it’s contributing to their bottom line.  The greatest challenge for most companies is creating and delivering “content that engages prospects and customers” (36% of respondents).

Want to know more about social media and internet marketing and how it can help your business?  Contact us to help you develop a media strategy that that will work for your budget and is tailored to your specific audience.