Friday, June 18 2010

More Alaskans are Getting Their News Online

In a 2007 survey conducted by Craciun Research, respondents were asked “What is your primary source of news and information?”  At the time only 36% of Alaskans said their primary source of information was the internet. 

Media Source GraphThat number has risen sharply in 2010.  Now, 60% of Alaskans say their primary source of news and information comes from the internet.  That number is even higher (65%) among those living in the urban centers of Alaska.

While television is still the most common way Alaskans access news and information (68%), print media is on the decline.  In 2007, 73% of Alaskans said their primary source of news came from newspapers, but that number dropped to 65% in 2010. 

Those who get their news and information from the radio remained about the same, 42% in 2007 and 41% in 2010.  However, in rural areas of Alaska the radio is still a popular media channel with over half (52%) depending on the radio for news and information.