In-depth or personal interviews are an excellent research method when trying to reach a specific group of individuals who have extensive knowledge and expertise. Personal interviews allow participants to share qualitative information in a manner that allows freer expression of ideas and opinions.
The use of personal interviews provides researchers with insights, new hypotheses, and understanding through the process of interaction. They allow for extensive probing, follow-up questions, discussion, and observation of emotional reaction not possible in a quantitative study such as a telephone or internet survey.
When the individuals you need to talk with are hard to reach executive, medical or technical personnel, nobody is more adept at bringing them into the research process. Professionalism and experience are important qualities when interviewing your stakeholders or key clients. We realize that your relationships are critically important to the success of your business and we value your trust.
Craciun Research has performed personal interviews in a variety of settings for a range of clients from health care and hospital executives to strategic community stakeholders.
Contact us to see if this research method is right for your company or organization.