What we have learned is that numbers and information are just the beginning. We believe that market research means more than evaluating market share or identifying your target demographic.
It’s about understanding people and finding out why they make certain decisions. We uncover the values and beliefs that influence how people think, feel and interact with the world.
Our research helps you connect with people in new and innovative ways. We help you discover which marketing and media channels are right for you and your business or organization.
At Craciun Research we have built our reputation on the strength of a truly unique model – one that combines the data and analysis capabilities of the best researchers with the strategic business skills of marketers, PR pros, media professionals, and consultants.
Our strength lies not only in discovery, but in translating data and analytics into a strategic vision for your business.
Our Research Approach
We work closely with client executive teams to understand organizational objectives and the goals of the research. Methods utilized include
- Secondary research
- Data mining and modeling
- Executive interviews
- Qualitative and quantitative interviews with current/lost/non-customers
- Sophisticated analytics
- Analysis of distribution channels
- Competitor interviews
- Discussions with thought leaders and industry influencers
- We synthesize findings and analyze data in a strategic decision-making framework and deliver key findings and recommendations in the format specified by the client.
We offer a full range of customized research and strategy solutions to help your business or mission succeed.
Please contact us with questions or to request a quote.